About
The person who answers the email is the person who builds your site.
Groundwork is run by Justin Sams, who has experience designing and building custom apps.
Why Groundwork exists
Built on one operating rule.
Groundwork runs on a single rule: we create and configure everything, but every account belongs to you. Your name, your email, your card, your keys — domain, hosting, the lot, from day one.
It’s more work for us. It also means you could walk away the day after launch and your site wouldn’t notice — which is exactly the kind of promise we’d want if we were the ones buying.
How we operate
Four principles, no fine print.
You own everything
Every account — domain, hosting, code, database — is created in your name from day one. At handover you hold every password and we don't. It's the whole reason Groundwork exists.
Plain English, always
You'll never be handed jargon or a settings page. You describe what your business needs; we translate it into technology and explain anything you want explained.
Fixed prices, in writing
$600 or $1,200, fixed before we start. The number you agree to is the number you pay, and anything outside the agreed scope gets its own written quote before work starts.
Built properly, kept small
We build on the same professional stack this site runs on, keep builds deliberately simple, and never take on more clients than we can personally look after.
The proof
This site is the portfolio.
Everything you’re looking at — this website, the live client sites, and every concept demo — was designed and built by Groundwork on the exact stack we hand over to clients. If you like how this feels to use, that’s the product.
Based in Australia, working with small businesses and solo founders everywhere.