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Groundwork

Services & packages

Three prices, deliberately simple.

Every package is fixed-price, built on the same professional stack we use for our own site, and handed over fully in your name. The only question is how much your business needs it to do.

Design

$300

A polished design of your future website — yours to keep, and fully credited toward the build.

Who it’s for: For businesses that want to see it before committing to building it.

Timeline: Typically 2–4 days

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What’s included

  • A designed homepage concept — desktop and mobile views
  • Real copy written for your business, not filler text
  • Your colours, fonts, and logo direction
  • Delivered as a click-through preview you can share
  • 100% credited toward a build if you go ahead
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Website

$600

The full tradie site — quote-ready, set up end to end, handed over in your name.

Who it’s for: For tradies who want searches turning into quote requests — without renting leads from a platform.

Timeline: Typically 1–2 weeks

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What’s included

  • Quote-request form with photo upload — customers snap the job, you price it faster
  • Click-to-call everywhere (most visitors are on their phone at the hardware counter)
  • Licence, insurance and ABN badges — the trust signals that win jobs
  • Your Google reviews pulled onto the site, front and centre
  • Service-area pages so every suburb you work finds you
  • Wired to your Google Business Profile, domain and hosting in your name

Custom

$1,000

The job machine — your website plus three power features that work while you're on the tools.

Who it’s for: For tradies who want the site running the front office: booking jobs, answering messages, chasing reviews.

Timeline: Typically 2–4 weeks

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What’s included

  • Everything in Website, plus any three power features:
  • Online booking with deposits — customers pick a slot and pay to hold it (Stripe, your bank)
  • Live chat that goes to your phone — reply by SMS, no app to learn
  • Missed-call text-back — every missed call gets an instant “on the tools, text me the job” SMS
  • Job pipeline — every quote request with photos in one board, not a buried inbox
  • Review engine — automatic “how'd we go?” texts that turn finished jobs into Google reviews
  • Before/after gallery you update from your phone in 30 seconds

Photography pack

+$200 on any package

A half-day shoot of your crew, your ute, and your best finished jobs — edited and loaded straight onto the site. Real photos beat stock every time, and customers can tell.

Add photography

What’s included

  • Half-day on-site shoot, scheduled around your jobs
  • Your crew, your gear, your workmanship — not stock models
  • 20+ edited photos, sized for web and socials
  • You own every image, full rights, forever

Every price is fixed in writing before anything begins, and every package includes 30 days of free bug fixes after launch.

Care Plan

From $49/month cancel anytime

Optional, ongoing peace of mind for owners who can't — and shouldn't have to — fix things themselves.

After your free 30-day warranty, you choose: join the Care Plan, pay per fix when something comes up, or take it anywhere else. You own everything, so all three are genuinely on the table.

  • Bug fixes, without per-incident invoices
  • Small tweaks and content updates
  • Dependency and security updates, applied quietly in the background
  • Standing access agreed up front, so fixes happen fast
  • A straight answer to “is my site okay?” whenever you need one

Growth Plan

$300/month + your ad spend

Google Ads, managed — for tradies who want the phone ringing this week, not when word of mouth gets around to it.

Recommended ad budget from $500/month, paid by you directly to Google — we never touch it.

Ask about Growth

What’s included

  • Google Ads campaigns built around your trade and your suburbs
  • Runs in YOUR Google Ads account — your data, your card, zero markup on spend
  • Call and quote-form tracking wired in, so every dollar is accountable
  • Weekly tuning: keywords, negatives, bids, and ad copy
  • A monthly plain-English report: spend, leads, cost per lead
  • Cancel anytime — the account and all its history stay yours

How pricing works

No hourly rates. No surprise invoices.

Fixed quote before we start

You approve a written proposal with an exact price and timeline. The number you agree to is the number you pay.

50% deposit, balance at handover

Half up front to begin, half when you're holding the keys. Simple and standard.

Changes are quoted, never sneaked

Anything outside the agreed scope gets its own written quote before work starts — so the invoice never surprises you.

You own the code on final payment

Full intellectual property in the finished build transfers to you at final payment, along with everything else.

Enquire now