We handle the tech.You own the result.
Groundwork builds websites for Australian tradies — quote-ready, set up end to end, and handed over in your name. Stop renting leads. Own the thing that wins the job.
- Everything in your name from day one
- One good job pays for it
- No lead fees. No lock-in. Ever.
Scroll — there’s groundwork below
- Built for tradies
- You own it 100%
- No lead fees. Ever.
- Sites $600 · job machines $1,000
- Bookings, live chat & payments built in
- 30-day warranty
- Fixed prices, in writing
Why Groundwork
Lead platforms rent you jobs. We build you the source.
Every dollar you give a lead platform buys you one phone call. Every dollar you put into your own website buys you an asset — one that answers, quotes, and books while you’re up a ladder.
Renting
- Pay per lead — then race four other tradies to the phone
- The platform owns the customer, the reviews, the relationship
- Same story with cheap developers: their hosting, their logins, your risk
- Stop paying either of them, and you disappear overnight
Owning
- Your site ranks for “your trade + your suburb” while you're on the tools
- Quote requests land in your inbox with photos — no bidding war
- Every account in your name; you hold every password
- It compounds for years, and nobody can take it off you
The maths, over three years
$7,200+
Renting leads at ~$200/month — and it never stops
$600
Your own site — once, and it’s yours forever
We call it Managed Setup, Client Ownership: we create and configure everything, but every account belongs to you.
If we disappeared tomorrow, your site wouldn’t notice. Try asking a lead platform for that promise.
Tradie sites, live
Pick your trade — these are real, click them.
Four working tradie sites, each a full build with photography, booking flows and quote forms. Yours gets your name, your licence, your reviews, and your suburbs.
Reeve Electrical
Built to do one thing: turn visits into quote requests — licence and reviews up front.
Harbour Plumbing
24/7 emergency strip, photo-upload quote form, and the Google reviews doing the selling.
Apex Landscaping
A two-man crew that now looks like the establishment they are.
Fletcher & Sons
Craftsman feel for a father-and-sons crew — sketch-to-quote enquiry included.
Beyond the trades — same hands, other industries
Snaben
Invite-only professional network — live on the internet right now.
AlpineDesk
Independent ski-trip planning for Australians — live client build.
Form Studio
PT session booking with deposits, so no-shows stop costing money.
Your site will look like your business, not ours — a design of your own is $300, credited toward the build.
Picture yours? Let’s talkThe $1,000 job machine
A front office that works while you’re on the tools.
The Custom build isn't a bigger website — it's staff. Pick any three of these power features and your site starts answering, booking, and chasing reviews on its own.
Also on the menu: a job pipeline that keeps every quote request with photos in one board, and a before/after gallery you update from your phone in 30 seconds. Extra features $150 each.
Build your threeTue 12 — bookings
Deposit paid · job confirmed
Online booking with deposits
Customers pick a slot and pay to hold it. No-shows stop costing you mornings.
Live chat, straight to your phone
Visitors chat on the site; you reply by SMS from the ute. No app to learn.
Sent automatically, 3 seconds later
Missed-call text-back
Every missed call gets an instant text — the job stays yours, not the next sparkie's.
214 Google reviews and counting
Review engine
Finished jobs trigger a “how'd we go?” text. Five stars, on autopilot.
Packages
$300. $600. $1,000. That’s the menu.
Every build is quoted as a fixed price before work begins — because nobody runs a business on an open-ended hourly estimate.
Design
$300
A polished design of your future website — yours to keep, and fully credited toward the build.
- A designed homepage concept — desktop and mobile views
- Real copy written for your business, not filler text
- Your colours, fonts, and logo direction
- Delivered as a click-through preview you can share
Website
Most popular$600
The full tradie site — quote-ready, set up end to end, handed over in your name.
- Quote-request form with photo upload — customers snap the job, you price it faster
- Click-to-call everywhere (most visitors are on their phone at the hardware counter)
- Licence, insurance and ABN badges — the trust signals that win jobs
- Your Google reviews pulled onto the site, front and centre
Custom
$1,000
The job machine — your website plus three power features that work while you're on the tools.
- Everything in Website, plus any three power features:
- Online booking with deposits — customers pick a slot and pay to hold it (Stripe, your bank)
- Live chat that goes to your phone — reply by SMS, no app to learn
- Missed-call text-back — every missed call gets an instant “on the tools, text me the job” SMS
Photography pack +$200any package
A half-day shoot of your crew, your ute, and your best finished jobs — edited and loaded straight onto the site. Real photos beat stock every time, and customers can tell.
Growth Plan $300/month+ your ad spend
Google Ads, managed — for tradies who want the phone ringing this week, not when word of mouth gets around to it.
How it works
Four steps. None of them technical.
From first conversation to handover, the process is designed for people who'd rather run their business than learn web hosting.
You tell us what you need
A conversation, not a spec document. You describe the business problem; we translate it into a fixed-price proposal.
We build and set up everything
Hosting, database, domain, the lot — created in your name from day one, with your details.
We hand you the keys
Every credential delivered securely, a guided handover, and a plain-English document listing exactly what you own.
We're here if it breaks
Every genuine bug fixed free for 30 days, then an optional Care Plan — or pay-per-fix. Your call.
The Care Plan
Sleep well. Someone’s watching your site.
Every build includes 30 days of free bug fixes. After that, the optional Care Plan (from $49/month) keeps a professional on call — so a broken form never becomes a lost customer.
Entirely optional. You own everything either way — the Care Plan is peace of mind, not a leash.
What’s coveredyoursite.com.au — all good
checked 2 min ago · 100% this month
- Bug fixes, without per-incident invoices
- Small tweaks and content updates
- Dependency and security updates, applied quietly in the background
- Standing access agreed up front, so fixes happen fast
- A straight answer to “is my site okay?” whenever you need one
Questions, answered
The things everyone asks before starting
One job covers it. Every job after is the point.
Tell us your trade and your suburbs — plain English, no tech talk — and we’ll come back with a fixed-price proposal. No jargon, no obligation, no lead fees ever.