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Websites for tradies — Australia

We handle the tech.You own the result.

Groundwork builds websites for Australian tradies — a page for every service in every suburb you work, live in 14 days, handed over in your name. We’ll design your homepage free before you pay us anything.

Get my free conceptCall 0424 852 664
  • Live in 14 days
  • Everything in your name from day one
  • No lock-in. Ever.

On the tools? Text me instead.

  • Built for tradies
  • Generate leads from Google
  • You own it 100%
  • In your name from day one
  • Sites $600 · job machines $1,200
  • Bookings, payments & reviews built in
  • 12-month warranty
  • Live in 14 days
  • Fixed prices, in writing

Sound familiar?

You're probably here because the leads dried up

You quote a job, hear nothing, and never find out why

The leads you do get arrive at 7pm, when you're too knackered to ring back

Half your calls come in while you're on the tools, and you ring back too late

You've got great reviews on Google and nowhere they actually get seen

Someone asked for your website last week and you had to say you don't have one

The bloke one suburb over turns up first on Google and you know his work isn't better

Every one of those is a website problem, and every one of them is fixable in a fortnight.

First impressions

Before anyone calls, they look you up.

Before a customer rings you, they Google you. What they find decides whether you get the job or the next bloke does.

97%

of consumers read online reviews for local businesses.

BrightLocal Local Consumer Review Survey, 2026

75%

judge a business's credibility on its website design alone.

Stanford Web Credibility Research

84%

see a business with its own website as more credible than one with only social media.

Verisign small-business survey

The tradie who looks the part gets the call. A proper website is how you look the part.

No payment, no obligation

See your website before you pay us anything.

Tell us your trade and your suburbs and we'll design your homepage — real copy, your colours, your reviews on it. No payment, no obligation, and the design is yours to keep either way.

If you like it, it becomes your site. If you don't, you've lost nothing but ten minutes.

Call 0424 852 664Text me the job

On the tools? Text me instead.

Start generating leads for your business

Four things and we’ll get started — about a minute, and no payment details anywhere.

Why Groundwork

Your own website, working while you’re on the tools.

Your website never knocks off. It answers, quotes and books around the clock — and every customer it wins is yours.

Found first

Your site ranks for “your trade + your suburb”, so the person searching finds you — not the bloke one suburb over.

Jobs come to you

Quote requests land in your inbox with photos attached, ready to price — even while you're up a ladder.

Everything in your name

Domain, hosting, the lot — set up with your details from day one. You hold every password.

It compounds

Every review, every ranking, every returning customer builds on the last. Year after year, it only gets stronger.

We set everything up. You own all of it.

If we disappeared tomorrow, your site wouldn’t notice. That’s what owning it means.

Tradie sites, live

Pick your trade — click around a full build.

Two full concept builds you can click through — photography, quote forms, reviews and credentials, all working. Yours gets your name, your licence, your reviews, and your suburbs.

Concept buildOpen live demo
Tiler

Vero Tiling

Bought on photos, so the before/after slider leads — with the licence, the insurance and the waterproofing certificate right behind it.

Concept buildOpen live demo
Painter

Hale Painting

Reviews doing the work up top, because a repaint is decided on trust and tidiness before anyone rings.

Real sites, live on the internet right now

snaben.comVisit live site
Live

Snaben

Invite-only professional network — live on the internet right now.

alpinedesk.com.auVisit live site
Live

AlpineDesk

Independent ski-trip planning for Australians — live client build.

Your site will look like your business, not ours — and we’ll design your homepage free before you pay us anything.

Get my free concept

The Job Machine

A front office that works while you’re on the tools.

The Job Machine isn't a bigger website — it's staff. Pick any three of these power features and your site starts answering, booking, and chasing reviews on its own.

Also on the menu: a job pipeline that keeps every quote request with photos in one board, a chat assistant that answers questions and takes quote requests around the clock, and a before/after gallery you update from your phone in 30 seconds. Extra features $150 each.

Get my free concept

Tue 12 — bookings

7:009:3012:002:30

Deposit paid · job confirmed

Interactive booking calendar

Customers pick a real slot and pay a deposit to hold it. No-shows stop costing you mornings.

Quote sent · deck rebuildTuesday
Just checking you got Tuesday’s quote for the deck — any questions, just reply 👍
Sorry, flat out! Yes — when can you start?

Quote follow-up, on autopilot

Sent a quote and heard nothing? The site follows up for you a few days later — jobs stop going cold.

Missed call · 0412 ··· ···2:41pm
On the tools — text me the job and I’ll call you back this arvo. — Reeve Electrical

Sent automatically, 3 seconds later

Missed-call text-back

Every missed call gets an instant text — the job stays yours, not the next sparkie's.

Job’s done — how’d we go? Two taps to rate us ↓

Sent automatically after every finished job

Review engine

Finished jobs trigger a “how'd we go?” text. Five stars, on autopilot.

Your job board

The other side of your website.

The website wins the job. The job board runs it. Here's exactly what that means — and a real one you can click around.

An agency would call this a CRM. We call it a job board, because that's what you'll use it for.

  1. It's the other side of your website

    Anyone can see your website and send a quote request. The app is the private side — a login only you and your crew have.

  2. Jobs land in it by themselves

    Every quote request, missed call and text shows up in one place, with the customer's photos attached. You move it along: New → Quoted → Won → Done.

  3. It does the chasing for you

    Quote sent and no answer? It follows up. Job done? It asks for the review. Repeat work due? It texts the customer. All automatic.

Included in the Job Machine build — $1,200, then $200/month.

The monthly fee covers hosting, upkeep, and the texts it sends — billed as one number with no markup, and like everything else the accounts and the data are yours.

Get my free concept
Job board · live demoClick around it

A working job board for a concept electrician — the pipeline, the message inbox and the automations, all wired to each other. Move a job along and watch the text send itself.

Built on GoHighLevel and n8n — proven tools the big operators use, set up around your trade instead of something homemade.

Also on the menu

Repeat-work reminders

The app texts past customers when their job is due again — smoke alarm checks, gutter cleans, aircon services. Repeat work, on autopilot.

Booking calendar with deposits

An interactive calendar of your real availability — customers pick a time and pay a deposit to hold it. No-shows stop costing you mornings.

Quote builder

Tap your line items on your phone, and a branded quote lands in the customer's texts — then feeds straight into the job board.

Before / after gallery

Snap two photos on site and they land on your website. Your best work sells the next job.

What you’d otherwise be paying for separately.

These are typical market rates for the tools a Job Machine replaces — not any particular competitor’s pricing. Add them up and then look at the last line.

Job management software
$29–79/month
Review generation tool
$75–400/month
Website hosting and maintenance
$50–150/month
Local SEO retainer
$500–1,500/month
Missed-call text-back
$50–100/month
Someone joining it all up
your evenings

Job Machine is $200 a month, all of it, with someone running it.

Packages

$600 gets you found. $1,200 gets it running itself.

You get a fixed price in writing before we start. No hourly rates, no variations — and you can split it over 3 months, interest free.

Website

Start here

The full tradie site — quote-ready, in your name.

$600

or split it over 3 months, interest free

  • Stop driving across Sydney to quote a job you could have priced from a photo — customers snap the job, it lands in your inbox ready to price
  • The bloke standing at the hardware counter rings you in one tap — before he rings the next sparkie
  • Answer “can I trust this bloke?” before they've even called you — licence, insurance and ABN up front where they look
  • Your five-star reviews doing the selling while you're up a ladder
  • A page for every service in every suburb you work — that's what Google actually ranks
  • A modern, interactive site that's sharp on a phone, where nearly all your customers are
  • Domain, hosting and your Google Business Profile set up in your name, not ours

Bundle with

  • Managed Google Ads $350/month
  • Local SEO & Google profile $200/month

Optional, cancel any time.

Get my free concept

Job Machine

Website plus your own job board that runs the jobs.

$1,200then $200/month

or split it over 3 months, interest free

  • Everything in the Website build, plus your own job board:
  • Every call you can't answer stays your job instead of the next bloke's — instant text back, three seconds, automatic
  • Know what you've quoted and what's gone cold, without digging through six weeks of texts
  • Stop forgetting to ask for reviews — the site asks for you, after every finished job
  • Customers pick a real slot on your calendar and pay a deposit to hold it, so no-shows stop costing you mornings
  • Quotes that go quiet get a friendly nudge on their own, a few days later
  • A chat assistant answering questions and taking quote requests at 11pm, while you're asleep

Bundle with

  • Managed Google Ads $350/month
  • Local SEO & Google profile $200/month

Optional, cancel any time.

Get my free concept

Connected

Already on ServiceM8 or Fergus? We plug your website into it.

$600then $200/month

or split it over 3 months, interest free

  • Keep the job software you already know — we don't replace it, we feed it
  • Quote requests land straight in it, so nothing gets typed twice
  • A page for every service in every suburb you work — that's what Google actually ranks
  • Your five-star reviews doing the selling while you're up a ladder
  • Local SEO and your Google Business Profile looked after every month
  • Review generation running after every finished job

Bundle with

  • Managed Google Ads $350/month

Optional, cancel any time.

Get my free concept

Photography pack +$350any build

A half-day shoot of your crew, your ute, and your best finished jobs — edited and loaded straight onto the site. Real photos beat stock every time, and customers can tell.

Add the photo shoot

Full terms

Compare all packages

Monthly plans

Optional, cancel anytime, and you keep the site.

A build on its own is yours forever with nothing ongoing but hosting. These plans are for tradies who'd rather the follow-ups, reviews and pipeline just happened without them.

Connected

$200/month

Tradies running ServiceM8 or Fergus.

  • We run the marketing layer, your software runs the jobs
  • Quote requests fed straight into your existing system
  • Local SEO and Google Business Profile upkeep
  • Review generation after every finished job
  • A monthly plain-English report
  • Includes up to 500 texts a month, then 6c each — we'll tell you before you get near it
Get my free concept

Job Machine

$200/month

Tradies who want the whole front office handled.

  • Your job board: pipeline, bookings and deposits
  • Missed-call text-back and quote follow-ups running automatically
  • Review generation after every finished job
  • Local SEO and Google Business Profile upkeep
  • Hosting, upkeep and the texts it sends — all in
  • Includes up to 500 texts a month, then 6c each — we'll tell you before you get near it
Get my free concept

Growth

$750/month

+ your ad spend

The lot, bundled — board, local SEO and ads together.

  • Everything in Job Machine, plus local SEO and managed ads
  • Google Ads built around your trade and your suburbs
  • Runs in YOUR ads account — your data, your card, zero markup on spend
  • Call and quote tracking wired in, so every dollar is accountable
  • A monthly report: spend, leads, cost per lead
Get my free concept

Or just the one thing

Already happy with your website? These two run on their own — no build required — and they’re the same services you can bundle onto any package above.

Local SEO & Google profile

$200/month

You've got a site you're happy with — you just need it bringing in leads.

  • Google Business Profile claimed, completed and looked after monthly
  • Review generation running after every finished job
  • Service-area and local search work, month on month
  • A monthly plain-English report: calls, directions, search terms
  • No build required — works alongside a site you already have
Get my free concept

Managed Google Ads

$350/month

+ your ad spend

You want the phone ringing this week, not next quarter.

  • Campaigns built around your trade and your suburbs
  • Runs in YOUR ads account — your data, your card, zero markup on spend
  • Call and quote tracking wired in, so every dollar is accountable
  • Weekly tuning: keywords, negatives, bids and ad copy
  • A monthly report: spend, leads, cost per lead
Get my free concept
Applications open Q1

Install a Marketing Coordinator

$1,000/month for the first 3 months

$3,000 total, then 6 months of mentorship included

We find and train someone inside your business to run your sales and marketing — local SEO, review generation, quote follow-up, the job board and the reporting.

How it works

  • Three months of structured training and weekly oversight, $1,000 a month
  • Then six months of mentorship at no extra charge while they run it themselves
  • We help you hire the right person, or train someone you already have
  • They learn your local SEO, your reviews, your pipeline and your numbers
  • At the end you own the function and the person — not a dependency on us

You pay for three months of training. The six months of mentorship after it are included — we’re not charging you to watch someone else do the job you just paid to learn. We’re not taking bookings yet; mention it on a call and we’ll let you know when applications open.

Where to start

Four rungs. Get off wherever you like.

Most tradies need one of these, not all four. Stopping at the free tools is a perfectly good outcome — that's why they're free and ungated, not bait for a sales call.

Do it yourself

Free calculators & training

Free

You'd rather learn it than buy it. Fair enough — the tools and the local-SEO training are free and ungated.

Use the free tools & training
Get found

Website build

$600 / $1,200

You need a site that turns searches into quote requests, owned by you, live in 14 days.

See the builds
Keep it running

Monthly plan

$200–$750/month

You want the pipeline, the follow-ups, the reviews — and optionally the ads — handled every month.

Compare plans
Own the function

Marketing Coordinator program

$1,000/month × 3, then mentored

You're big enough to want this in-house. We train someone inside your business for three months, mentor them for six more, then step back.

Read the program

Our commitments

What we'll put in writing

What we won't do is promise you a number of leads. Nobody honestly can — it depends on your trade, your suburbs, your reviews and how fast you ring people back. Anyone quoting you “30 leads a month” is guessing, and charging you for the guess.

  • Live in 14 days from the day you send us your details

  • Quote requests in your inbox in under 60 seconds photos attached

  • Missed calls texted back in 3 seconds automatically

  • A page for every service in every suburb you work that's what Google ranks

  • Fixed price, before we start no hourly rates, no variations

Return on investment in six months, or we keep working for free.

The terms, in plain English. If six months after your site goes live it hasn't brought in enough work to cover what you paid us, we keep working on it at no extra charge until it has. We measure it off your own job records, together — you don't have to take our word for what the site did, because every quote request it sends lands in your inbox with a timestamp on it.

What we need from you: the enquiries actually get answered, and your Google profile stays claimed and live. We can't win you work you don't ring back.

How it works

Four steps. None of them technical.

Tell us what you need, we build it, you get the keys. No tech homework.

Read the full process

  1. You see it before you pay anything

    Tell us your trade and your suburbs. We design your homepage — free, no obligation, yours to keep either way.

  2. We build and set up everything

    Hosting, database, domain, the lot — created in your name from day one, with your details.

  3. We hand you the keys

    Every credential delivered securely, a guided handover, and a plain-English document listing exactly what you own.

  4. We're here if it breaks

    A 12-month warranty on every build. If something we built breaks, we fix it free.

12-month warranty

Bug fixes on the house. For 12 months.

If something we built breaks, we fix it. Free, no monthly fee, no per-incident invoice.

To be straight with you about where the line sits: a fix is something that stopped working — a quote form that isn't sending, a page that won't load, a booking that didn't come through. New pages, new features and content rewrites are new work, and we'll quote those like any other job. Fixed price, in writing, same as always.

How the whole process works

yoursite.com.au — all good

checked 2 min ago · 100% this month

  • Genuine bugs fixed free for 12 months from launch — no invoices
  • Security updates applied quietly in the background
  • A straight answer to “is my site okay?” whenever you need one
  • New pages, features and rewrites are quoted in writing before any work starts

Questions, answered

The things everyone asks before starting

One job covers it. Every job after is the point.

Tell us your trade and your suburbs — plain English, no tech talk — and we’ll come back with a fixed-price proposal. No jargon, no obligation, no surprises.

Get my free concept0424 852 664On the tools? Text me instead.
Call nowFree concept